Marketing Plan

for selling homes in Less Time for Top Dollar


  • Direct as many qualified buyers as possible into your home until it is sold
  • Provide More Marketing Tools, for Less Commission, than the typical agent
  • Communicate the results of my marketing activities
  • Negotiate the Highest Dollar Value, in the Least Amount of Time

Short Version

The Plan detailed below is comprehensive... all the Marketing Tools & Efforts you need and more.

Buyers all want a good deal, so price your home a little lower than the competing houses.

Our #1 Marketing Tool... Lower Commission so you can price your home just below the competition.

Plan Overview:

Internet Exposure

High Performance MLS Listing - your home will stand apart from the competition

  • Post an extensive collection of photos, taken at the ideal time - day or night
  • Upload site & floor plans, community map, & any other documents that highlight
       your home

Optimized MLS Listing results in better presence on the realty websites

  •, Trulia, Zillow, Yahoo Real Estate, and 300+ more sites
  • Over 900 additional search engines

Personalized custom website with property details & photo gallery: Example

Virtual Tour: Drone & Camera

Create aerial video and select the best moments for photos

Each drone & camera-based photo enhanced

Buyers will engage longer with your home online

Presented on the MLS, Zillow/Trulia, YouTube, and your webpage

Social Media

Heavily promote:

Your MLS Listing

Custom Video (see above)

Open Houses

Shared on local boards & communities


Signage with appropriate riders, on a premium-type post

Mobile texting signage on the post, prompting buyers to view flyer on the go

Color fliers on brochure-quality paper

Open house, with dates posted in the MLS, follow-up with all buyers

For all interested buyers found from internet marketing and signage... sell them on the benefits of buying your home & offer them a personal tour.


Follow-up with all agents who show your home, and route feedback to you

Follow-up with all buyers who express interest in your home

Neighborhood Watch Report will automatically send you information about homes listed and sold in your area

Update every week to discuss progress on the Marketing Plan

Discuss similar homes that have gone under contract; determine if changes are needed to position ourselves better

Attention to Details

Install lockbox for Realtor access

Provide a Home Book, a resource with over 100 pages of detail about your home and the area for buyers to review during their tour

Promote your home to the top agents. HomeSmart has the most sales volume in the Valley, and as a member of the "Elite Group", I meet & correspond regularly with the most successful agents.

Pre-qualify prospective buyers, whenever possible

Represent you on all offers to negotiate the best possible price & terms

Manage the inspection and escrow processes

Put the Power of the HomeSmart Network to Work for You!

The #1 Brokerage in the Valley.

Lukas Magnusson


cell: 480.980.4489


8388 East Hartford Drive #100

Scottsdale, AZ 85255

Nicole Magnusson


cell: 480.241.7209