When something seems too good to be true, it usually is. So when we offer to work exceptionally hard, apply our extensive marketing plan to sell homes, and then charge less than 6% ~ people are skeptical.
Our way of doing business is a win-win deal. The unique offering separates us from all the "6% agents" and results in more business, and our clients save large sums of money.
Anyway, here are some questions we often get asked, with answers that may assist you in choosing the right agent to sell your home...
Frequently Asked Questions for Sellers
How is it possible for you to sell my home and get paid so little? Seriously, there has to be something wrong with you or your service.
We promise nothing's wrong with us or my service! We want to be paid fairly like everyone else; we just don't need to be overpaid. We can offer these rates because I’m cutting out most of the middleman, and that has me earning about the same as agents from the “luxury offices”.
At the prestigious brokerages in our area, the broker retains up to half of the commission, so those agents may only keep 1.5% of the 3.0% you paid for the listing side. However, we pay our broker just $300 per transaction. So, we're averaging about the same as the agent from Luxury Brokerage.
The only difference is that with our commission plan, you keep 2% more of the proceeds from the sale of your home, and probably sell it faster because you have more pricing flexibility.
So lower broker fees allow you to offer this great deal. By going with your more affordable broker, what am I missing out on?
When you list with HomeSmart, the largest brokerage in the Valley, you'll be provided with everything you need to sell quickly and for top dollar.
By driving your commission down well below 6%, you'll be provided with the strongest marketing tool of all... the flexibility to offer buyers a better deal without hurting your wallet.
Your website keeps mentioning your Marketing Plan... how do you plan to sell my home?
View an outline of my Marketing Plan by clicking the following link: Marketing Plan
Will HomeSmart provide my home with the marketing exposure that other brokerages offer?
When you list your home with HomeSmart, you get E-normous Exposure! Your home will be listed on over 300 websites... click this link to see a brochure listing some of the major sites: brochure
Want some evidence that HomeSmart is getting it done for its sellers? HomeSmart far exceeds all other brokerages in the Phoenix Metro Area for both sales volume and closed transactions. Click the following link to view the chart: Number One
My home is in an upscale community. Do you and HomeSmart have the expertise to sell luxury homes?
Home sellers are surprised to learn that HomeSmart closes more luxury transactions than Realty Executives, RE/MAX, Berkshire, and all other brokerages except one. Click the following link to view the chart: Luxury Transactions
So, HomeSmart excels at selling luxury homes, but what about us as agents - do we know anything about that market? We have listed, sold, built and own homes over $1M. Our experience in the luxury market is how we earned HomeSmart's "Elite Group" designation that appears on our signs.
What do you NOT do to sell my home? You can't possibly provide what others do at this rate.
The answer to the first question above clarified that I'm earning about the same as agents from Luxury Brokerages. Since we're not taking a pay cut, there's no need for us to shortchange Sellers on service or marketing effort.
Our Marketing Plan is nine pages long and too involved to list here. When we meet to discuss having us sell your home, we'll go into full detail with you. Rest assured, We want to sell your home, so we really do whatever it takes.
There's an agent who lists most of the homes in my neighborhood. If I want to get my home sold, shouldn't I use her?
That's what Home Sellers often believe, so that's why she's so busy in your area. But think like a buyer...
When you bought your home, did you care who listed the home, or were you just concerned about the features and price?
If it was listed by a prominent agent, did her popularity cause you to see the home, or did your buyer's agent find the home in the MLS?
Bottom line: Buyers don't care who has listed the house, and every buyer's agent wants to earn the commission you're offering to bring a qualified buyer. So, shouldn't you hire the full-service listing agent who will charge you the least?